Friday, November 21, 2014

Daily Report: Nintendo, Seeking a New Sales Hit, Releases Amiibo Figurines

On Friday, Nintendo will release two products. One, the video game Super Smash Bros., follows the company’s traditional strategy of updating a top-selling franchise for a next-generation console. But the other release, a collection of toy figurines that will interact with the game, brings the company into an already flourishing market — one that allows it to take more advantage of popular characters like Mario and Luigi.

from BWCWeb http://bits.blogs.nytimes.com/2014/11/21/daily-report-nintendo-wii-u-amiibo-figures/?_r=1

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