Oracle’s purchase of Datalogix sheds a light on an important side of the digital advertising business: connecting an ad you see with a product you buy.
from BWCWeb http://bits.blogs.nytimes.com/2014/12/26/in-advertising-its-about-who-gets-credit-for-the-sale/?_r=1
from BWCWeb http://bits.blogs.nytimes.com/2014/12/26/in-advertising-its-about-who-gets-credit-for-the-sale/?_r=1
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