Friday, December 26, 2014

In Advertising, It's About Who Gets Credit for the Sale

Oracle’s purchase of Datalogix sheds a light on an important side of the digital advertising business: connecting an ad you see with a product you buy.

from BWCWeb http://bits.blogs.nytimes.com/2014/12/26/in-advertising-its-about-who-gets-credit-for-the-sale/?_r=1

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