Newer Chinese tech companies like Smartisan, founded by Luo Yonghao, recognize that they are selling an identity as much as a phone.
from BWCWeb http://www.nytimes.com/2015/02/10/business/chinese-phone-upstarts-sell-with-personality-not-product.html?_r=1
from BWCWeb http://www.nytimes.com/2015/02/10/business/chinese-phone-upstarts-sell-with-personality-not-product.html?_r=1
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