In a merger with Verizon, AOL would gain a wealth of consumer data that it could use to personalize and target marketing messages. Others are skeptical of the effort.
from BWCWeb http://bits.blogs.nytimes.com/2015/05/14/daily-report-technology-behind-advertising-is-at-the-heart-of-verizons-deal-for-aol/?_r=1
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