Mr. Hammond co-founded the computer maker, known for shipping its PCs in a cowhide-patterned box, in an Iowa farmhouse. It once rivaled Dell in the direct-sale market.
from BWCWeb http://www.nytimes.com/2015/11/04/technology/michael-d-hammond-co-founder-of-gateway-is-dead-at-53.html?_r=1
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