When the company started offering ads, brands were wary of high prices and vanishing content. Then it let football fans drench themselves in virtual Gatorade.
from SF Bay Area Living http://www.nytimes.com/2016/08/04/technology/how-snapchat-helped-ad-buyers-get-over-their-fear-of-a-ghost.html?partner=IFTTT&_r=1
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