Tuesday, November 11, 2014

Yahoo Buys BrightRoll, a Video Ad Platform, for $640 Million

The purchase, which had been rumored for weeks, is the Internet company’s largest acquisition since it bolstered its coffers with $6.3 billion from the Alibaba initial public offering.

from BWCWeb http://bits.blogs.nytimes.com/2014/11/11/yahoo-buys-brightroll-a-video-ad-platform-for-640-million/?_r=1

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